Fashion Marketing & Management

Bachelor of Science (B.S.)

The Fashion Marketing & Management bachelor’s degree program is rich in theory and practice and build on a foundation of the founding principles of marketing, advertising, merchandising and management. During this degree program, students learn how to manage the business of their profession while developing their aesthetic and ethical sensitivities over the course of the program.

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Develop advanced skills in:
  • Using business computer programs & Web software
  • Inventory management & presentations
  • Interpersonal communication skills
  • Marketing event planning
  • Product development
  • Target market identification
  • Planning and analyzing key processes
  • Professional & portfolio development
Learn about:
  • Market research strategies
  • Supply chain distribution
  • Professional practice & ethics
  • Market-specific trend forecasting
  • Industry terminology & standards
  • Visual Merchandising as a communication tool
  • Textile evaluation & usage for specific markets
Career Opportunities:
  • Retail fashion manager
  • Visual merchandiser
  • Merchandise buyer
  • Small business owner
  • Manufacturer representative
  • Independent fashion marketing consultant

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